Case Statement
Smithsonian Institution

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Washington, DC

Client: Smithsonian Institution
Location: Washington, DC
Date: 1999
Provided Services: Concept, Copywriting, Production

PROJECT DESCRIPTION

The Smithsonian Institution engaged Ruth Bielobocky and me to develop a case statement that could be used in the solicitation of funding for its three new proposed museums–National Museum of the American Indian, National Museum of African American History and Culture, and the Steven F. Udar-Hazy Center Air and Space Museum–as well as renovation of four of its existing museums. The case statement would be used when making personal solicitations by SI leadership. “America’s Museum,” which was designed to have the look and feel of a coffee table book, told the story of the world’s largest museum complex and its plans. The completed museums are now enjoyed by millions of people each year.